AI Guidelines
Responsible AI Use for Sales Outreach
Last Updated: January 10, 2026
Important Legal Disclaimer
NO LIABILITY: SalesXMachina and its affiliates, officers, employees, agents, partners, and licensors expressly disclaim any and all liability for the content, accuracy, appropriateness, or outcomes of AI-generated messages created using our platform.
USER RESPONSIBILITY: You, as the user, are solely responsible for reviewing, editing, approving, and sending all AI-generated content. The AI system is a tool to assist you, not a replacement for professional judgment and human oversight.
NO WARRANTIES: We provide the AI features "as is" without any warranties, express or implied. We do not guarantee that AI-generated content will be accurate, appropriate, effective, or compliant with any laws or regulations.
INDEMNIFICATION: By using our AI features, you agree to indemnify and hold harmless SalesXMachina from any claims, damages, or liabilities arising from your use of AI-generated content.
Core AI Principles
Our AI guidelines are based on Claude's constitutional AI principles, adapted for sales outreach contexts. These principles ensure responsible, ethical, and effective use of AI in professional communications.
1. Helpfulness
AI should assist users in creating valuable, relevant outreach that genuinely helps prospects solve problems or achieve goals.
2. Harmlessness
AI must not generate content that could harm individuals, organizations, or society. This includes avoiding deceptive, manipulative, or discriminatory content.
3. Honesty
AI-generated content must be truthful and transparent. Users must not use AI to create false information or misrepresent facts.
Ethical Sales Outreach Standards
Transparency and Authenticity
- Be clear about your identity and the purpose of your outreach
- Do not impersonate others or create false personas
- Acknowledge when content has been AI-assisted if asked
- Ensure all claims about products or services are accurate and verifiable
Respect and Professionalism
- Treat all prospects with dignity and respect
- Avoid aggressive, pushy, or manipulative tactics
- Respect cultural differences and communication preferences
- Honor unsubscribe requests immediately
Privacy and Data Protection
- Only use publicly available information for personalization
- Never request or include sensitive personal data in messages
- Comply with all applicable data protection laws (GDPR, CCPA, etc.)
- Protect prospect data from unauthorized access or misuse
AI Usage Best Practices
✓ DO
- Review every AI-generated message before sending
- Customize AI suggestions to match your voice and style
- Use AI to enhance personalization based on public information
- Provide clear value propositions in your outreach
- Test and iterate based on recipient feedback
- Report any concerning AI outputs to our team
- Keep messages concise and relevant
- Follow platform-specific guidelines (LinkedIn, email, etc.)
✗ DON'T
- Send AI-generated messages without review
- Use AI to create spam or bulk unsolicited messages
- Generate content that discriminates or stereotypes
- Make false claims or exaggerate capabilities
- Use AI to evade spam filters or platform restrictions
- Create content that violates intellectual property rights
- Generate messages containing threats or harassment
- Blame AI for inappropriate content you send
Human Oversight Requirements
AI is a powerful tool, but it requires human judgment and oversight. You must:
- Review: Carefully read every AI-generated message before sending
- Edit: Modify content to ensure accuracy and appropriateness
- Verify: Check all facts, figures, and claims for accuracy
- Approve: Make the final decision on whether to send each message
- Monitor: Track responses and adjust your approach accordingly
Remember: You are legally and ethically responsible for all content sent from your account, regardless of whether it was AI-generated or human-written.
Prohibited Content
Our AI will refuse to generate, and you must not attempt to create:
- Content that promotes discrimination based on race, gender, religion, nationality, disability, sexual orientation, or age
- Threatening, harassing, or intimidating messages
- Sexually explicit or inappropriate content
- Content that promotes illegal activities or violates regulations
- Misleading or deceptive information
- Content that infringes on intellectual property rights
- Messages designed to exploit vulnerabilities or manipulate emotions
- Spam or content that violates anti-spam laws
Industry-Specific Compliance
Depending on your industry, additional regulations may apply:
- Financial Services: Comply with SEC, FINRA, and other financial regulations
- Healthcare: Adhere to HIPAA and avoid making medical claims
- Legal Services: Follow bar association rules and avoid giving legal advice
- Real Estate: Comply with fair housing laws and licensing requirements
Platform-Specific Guidelines
- Follow LinkedIn's Professional Community Policies
- Respect connection limits and messaging restrictions
- Avoid automation that violates LinkedIn's terms of service
- Personalize connection requests meaningfully
- Comply with CAN-SPAM Act (US) and similar laws globally
- Include clear unsubscribe options
- Use accurate sender information and subject lines
- Respect opt-out requests within 10 business days
Continuous Improvement
Help us maintain high ethical standards by:
- Providing feedback on AI performance and suggestions
- Reporting any concerning or inappropriate AI outputs
- Sharing successful use cases that demonstrate best practices
- Participating in our community forums and discussions
Violations and Enforcement
Violations of these guidelines may result in:
- Warning notifications and required guideline review
- Temporary suspension of AI features
- Permanent account termination for severe violations
- Reporting to relevant authorities when required by law
Updates to Guidelines
These guidelines may be updated periodically to reflect:
- Changes in AI technology and capabilities
- New legal and regulatory requirements
- Feedback from our user community
- Evolving best practices in AI ethics
Contact and Support
For questions, concerns, or to report violations:
- Email: axelmetzger05 at googlemail.com
Final Reminder: These guidelines are not exhaustive. Use good judgment and professional ethics in all your interactions. When in doubt, choose the more ethical path.