Introduction
On behalf of our customers, we write to people who don't know us. Since cold outreach often has a bad reputation, today we want to show what kind of replies you can get when it is done well. Here is a selection of real replies from our inboxes.
What actually comes back
Sure, works for me. Feel free to send it over.
Let's talk, I can imagine working together.
That sounds really exciting! Can you send me something?
Happy to. Do you have a video where I can see how your solution works?
Great. Thanks a lot. Talk tomorrow!
Sure, gladly. Let's set up a meeting on Wednesday.
Hi, we are currently considering using a solution like this. Could you send me some material?
Thanks for reaching out, feel free to send me your analysis.
Sorry for the late reply, the meeting is booked. Looking forward to the conversation.
That's interesting. Email works for me.
Topics like accessibility are always an issue for our shops 😊 Let's talk.
Does next week work too? Have a great weekend!
How replies break down
On request, we also analyse replies for our customers in anonymised form. With good cold outreach, 55 % of the replies we get are positive. Only 30 % of replies are clearly negative (meaning the timing doesn't fit right now, the lead refers us to someone else, or they have nothing to do with the topic).
| Count | Share | |
|---|---|---|
| Total replies | 1,186 | 100 % |
| of which rated positive | 650 | 54.8 % |
| of which negative | 366 | 30.9 % |
| of which neutral | 170 | 14.3 % |
Happy selling, Axel