Email or LinkedIn? 25,416 Messages, Analysed Separately by Channel
The connection request path gets three times as many replies as email alone. And one finding from our own blog does not survive splitting by channel.
Read more →Field data and practical notes on cold outreach in the DACH region. Looking for short answers instead? The frequently asked questions cover signals, GDPR and pricing.
The connection request path gets three times as many replies as email alone. And one finding from our own blog does not survive splitting by channel.
Read more →Zwölf echte Antworten aus unseren Posteingängen. Dazu die Absagen, die dazugehören, und warum bei uns kein Screenshot mit geschwärztem Namen steht.
Read more →The standard advice is to go as high as you can. Our data from 20,978 contacts says otherwise.
Read more →A factor of 2.8 sits between the strongest and the weakest industry. What that means for your quarterly planning.
Read more →“Keep it short” is the most common outbound advice. Checked against 37,375 messages it is only half right.
Read more →Tuesday to Thursday, mornings, never at the weekend. Our 37,375 messages say otherwise.
Read more →We analysed over 20,000 messages across four months. Our reply rate is 6.0 %; the market standard is 1–2 %. Ten rules that make the difference.
Read more →Ten weeks of cold outreach, statistically analyzed: roughly 10,000 messages, 209 real human replies. We tested 14 hypotheses and screened 17 more variables. Several outbound myths did not survive.
Read more →Elftausend neue Meldungen am Tag aus über 18.000 Quellen. Was davon taugt, was nicht, und die drei Quellen, die im deutschsprachigen Vertrieb kaum jemand nutzt.
Read more →378.322 davon liegen in Deutschland. Dazu die Verteilung auf Branchen, die dünnen Stellen im Bestand und 59.956 belegte Technologie-Einsätze aus Stellenanzeigen.
Read more →Cognism, Dealfront, ZoomInfo, Apollo, Clay, Amplemarket, Snitcher und SalesXMachina: woher die Signale kommen, wo die Daten liegen und wofür jedes Werkzeug taugt.
Read more →Acht Werkzeuge für E-Mail und LinkedIn, sortiert nach dem, was im DACH-Raum zählt: deutsche Texte, LinkedIn als Hauptkanal, europäische Datenhaltung.
Read more →Eine Kontaktdatenbank beantwortet, wer passt. Sie beantwortet nicht, wer jetzt braucht. Sechs Anbieter und ein anderer Ansatz im Vergleich.
Read more →Thousands of sales tools each cover one slice. An overview of the things SalesXMachina does best, from spotting the buying signal first to sending outreach that reads like a human wrote it.
Read more →I spent 5 years in enterprise sales at ServiceNow, most recently on the Volkswagen Group account. The uncomfortable truth: I could not keep track of what was happening in my own accounts. Not because I was lazy. Because no human can.
Read more →A buying signal is a publicly observable event that creates a need: leadership changes, job postings, funding, new locations, certifications, patents, commercial-register entries or public funding. Detecting them automatically means watching those sources continuously, checking every item against your own offering and surfacing only the matches. SalesXMachina scans 18,000+ German-language sources around the clock and has a language model score each item against your ideal customer profile, rather than filtering on keywords.
Cold outreach is not banned outright in B2B, but it is conditional. For email, § 7 UWG generally requires consent; courts increasingly accept legitimate interest under Art. 6(1)(f) GDPR for purely business approaches, provided the message has a recognisable factual connection to the recipient's business, the source of the address can be evidenced and an objection is possible at any time. On LinkedIn, the platform's own terms apply first. This is exactly what the signal-based approach supports: we only reach out once there is a concrete trigger on the recipient's side: the factual connection the law asks for. This is not legal advice.
Yes. SalesXMachina runs in an EU data center in Amsterdam and only processes publicly available information. Every email carries an unsubscribe link, and anyone who unsubscribes or objects goes on a suppression list that blocks any further sending to that address, across all campaigns. The legal basis is legitimate interest under Art. 6(1)(f) GDPR (General Data Protection Regulation). The platform is built by SalesXMachina GmbH in Munich.