The best replies we have ever received to cold outreach
Twelve real replies from our inboxes.
Read more →Field data and practical notes on cold outreach in the DACH region. Looking for short answers instead? The frequently asked questions cover signals, GDPR and pricing.
Twelve real replies from our inboxes.
Read more →We analysed more than 25,000 messages. What stands out: LinkedIn is the better channel. On average it gets 3x more replies than a pure email campaign.
Read more →Sales teams often recommend going straight to the board and senior management. We analysed where we actually get replies and where we don't. From that, you can derive a good strategy for selling into new accounts more effectively.
Read more →Between the best and the weakest industry there is a factor of 2.8. What that means for your quarterly planning.
Read more →“Keep it short” is the most common advice in outbound. Tested against 37,375 messages, it is only half true.
Read more →Tuesday to Thursday, mornings, never at the weekend. Our 37,375 messages say something different.
Read more →We analysed over 20,000 messages from four months: our reply rate is 6.0 %, the market standard is 1–2 %. Ten rules that make the difference.
Read more →Ten weeks of cold outreach, statistically analysed: around 10,000 messages, 209 genuine replies. We tested 14 hypotheses and screened 17 further variables. Some outbound myths did not survive.
Read more →Eight tools for email and LinkedIn, sorted by what matters in the DACH region: German copy, LinkedIn as the main channel, European data storage.
Read more →Cognism, Dealfront, ZoomInfo, Apollo, Clay, Amplemarket, Snitcher and SalesXMachina: where the signals come from, where the data is stored and what each tool is good for.
Read more →378,322 of them are based in Germany. Plus the industry breakdown, the thin spots in the data, and 59,956 verified technology deployments from job postings.
Read more →Thousands of sales tools each cover one slice. An overview of the things SalesXMachina does best, from spotting the buying signal first to sending outreach that reads like a human wrote it.
Read more →I spent 5 years in enterprise sales at ServiceNow, most recently on the Volkswagen Group account. The uncomfortable truth: I could not keep track of what was happening in my own accounts. Not because I was lazy. Because no human can.
Read more →A buying signal is a publicly observable event that creates a need: leadership changes, job postings, funding, new locations, certifications, patents, commercial-register entries or public funding. Detecting them automatically means watching those sources continuously, checking every item against your own offering and surfacing only the matches. SalesXMachina scans 18,000+ German-language sources around the clock and has a language model score each item against your ideal customer profile, rather than filtering on keywords.
Cold outreach is not banned outright in B2B, but it is conditional. For email, § 7 UWG generally requires consent; courts increasingly accept legitimate interest under Art. 6(1)(f) GDPR for purely business approaches, provided the message has a recognisable factual connection to the recipient's business, the source of the address can be evidenced and an objection is possible at any time. On LinkedIn, the platform's own terms apply first. This is exactly what the signal-based approach supports: we only reach out once there is a concrete trigger on the recipient's side: the factual connection the law asks for.
Yes. SalesXMachina runs in an EU data center in Amsterdam and only processes publicly available information. Every email carries an unsubscribe link, and anyone who unsubscribes or objects goes on a suppression list that blocks any further sending to that address, across all campaigns. The legal basis is legitimate interest under Art. 6(1)(f) GDPR (General Data Protection Regulation). The platform is built by SalesXMachina GmbH in Munich.