Field data and practical notes on cold outreach in the DACH region. Looking for short answers instead? The frequently asked questions cover signals, GDPR and pricing.
Zwölf echte Antworten aus unseren Posteingängen. Dazu die Absagen, die dazugehören, und warum bei uns kein Screenshot mit geschwärztem Namen steht.
Read more →Elftausend neue Meldungen am Tag aus über 18.000 Quellen. Was davon taugt, was nicht, und die drei Quellen, die im deutschsprachigen Vertrieb kaum jemand nutzt.
Read more →378.322 davon in Deutschland. Wie sich der Bestand auf Branchen verteilt, wo die Daten dünn werden und was 59.956 belegte Technologie-Einsätze für den Vertrieb wert sind.
Read more →Cognism, Dealfront, ZoomInfo, Apollo, Clay, Amplemarket, Snitcher und SalesXMachina: woher die Signale kommen, wo die Daten liegen und wofür jedes Werkzeug taugt.
Read more →Acht Werkzeuge für E-Mail und LinkedIn, sortiert nach dem, was im DACH-Raum zählt: deutsche Texte, LinkedIn als Hauptkanal, europäische Datenhaltung.
Read more →Eine Kontaktdatenbank beantwortet, wer passt. Sie beantwortet nicht, wer jetzt braucht. Sechs Anbieter und ein anderer Ansatz im Vergleich.
Read more →The standard advice is to go as high as you can. Our data from 20,978 contacts says otherwise.
Read more →A factor of 2.8 sits between the strongest and the weakest industry. What that means for your quarterly planning.
Read more →“Keep it short” is the most common outbound advice. Checked against 37,375 messages it is only half right.
Read more →Tuesday to Thursday, mornings, never at the weekend. Our 37,375 messages say otherwise.
Read more →We analysed over 20,000 messages across four months. Our reply rate is 6.0 %; the market standard is 1–2 %. Ten rules that make the difference.
Read more →Ten weeks of cold outreach, statistically analyzed: roughly 10,000 messages, 209 real human replies. We tested 14 hypotheses and screened 17 more variables. Several outbound myths did not survive.
Read more →Thousands of sales tools each cover one slice. Here is an honest list of the things SalesXMachina genuinely does best, from spotting the buying signal first to sending outreach that reads like a human wrote it.
Read more →I spent 5 years in enterprise sales at ServiceNow, most recently on the Volkswagen Group account. The uncomfortable truth: I could not keep track of what was happening in my own accounts. Not because I was lazy. Because no human can.
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